Marketing :: essays research papers

The Brand/Product: 1.Attributes: The attributes are the product's primary characteristics, both physical and functional. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's. Each physical attribute possesses certain benefits that satisfy the consumers wants. The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5). Our lotion comes in a very appealing scent that makes the consumer feel comfortable and excited about putting sun tan lotion on their bodies. There is no overbearing or strong oily scent like some lotions, and there is no fake odor like the "coconut" tanning oils that are on the market today (1). All of this was taken into consideration when we came out with our light, refreshing and mild- scented fragrance called "Summer Rain." All of our varieties of lotion will be in this scent because it is one that can be appealing to all different types of people, not just our target market. The texture is non-oily and does not feel too heavy on the skin. This is important because when people use our product, they will be pleased that they do not have to worry about clogs pores that may lead to acne. It also leaves the skin feeling healthier because of the natural moisturizers. Our lotion comes in three different varieties for different skin types. We have lotion for normal skin, dry skin, and oily skin. Each lotion has certain amounts of Vitamin E, aloe and vera and other moisturizers so that the skin will "always return to its natural balance" as it is used (4). The contents of our product are always organic and pure. We use only the finest and botanical ingredients, all carefully tested for purity and effectiveness. (4) This makes the product safer to use for the consumer and for the earth. It is clean and refreshing, not oily and irritating.

Audience and Purpose Essay

Write an essay in which you show how food–its production, preparation, and/or consumption–affects everyday life beyond its obvious role as one of the basic necessities; that is, try to explore in your essay the cultural, psychological, and social influences of food on you and those around you. For example, explain how your childhood was defined by the constant struggle between you and your parents to get you to eat healthy foods; or describe the most elaborate meal that you have ever eaten, perhaps at a fancy restaurant, and how it made you feel. Also, you might relate your first experiences with growing a garden and enjoying fresh vegetables or catching and cooking your own fish on a camping trip. If your family still maintains its ethnic origins by preparing food from the old country, you might use your essay to describe such a meal and how it connects you to your roots. This is not a process analysis paper on how to prepare a certain dish; instead, you should use you r essay to interpret the meaning of food in your own life and culture. Audience and Purpose. Food is a necessity for life, but it is so much more than that. It is used in social settings to help members of a group bond and to make parties festive; it is used to pass from generation to generation family and national customs; it is used to make friends and observe special occasions; and it is used to the express artistic values of those who prepare it for consumption. Writing about the role of food in our lives can teach us much about ourselves and our culture. Interpreting the meaning of food in our lives can help readers understand life in general. Development Strategy. To develop this kind of personal essay, use division/classification (like the sample essay), comparison/contrast, or narration/description. Begin by brainstorming some interesting experiences you have had with food, and make a list of potential topics. Try to list eight or ten topics, and then choose the one that seems the most interesting. To test drive this topic, do some free writing for five or ten minutes to see what you have to say. If this results in some interesting material, try some focused free writing in which you use a specific strategy, such as narration or comparison/contrast, to organize your thoughts. If this results in a detailed, creative look at the art of eating okra or why your Cajun grandmother used food as bribery, try writing a  thesis (main idea sentence) that will help you shape the first draft into a purposeful, coherent essay. If this works, share your first draft with a preliminary audience before writing a final draft. Develop your topic with specific supporting material from personal experiences and use sensory language to help readers experience the food you describe. Sample Topics  my first experience with haute cuisine at the Commander’s Palace Restaurant in New Orleans learning to like liver  watching my little brothers eat dinner: not a pretty sight  dining on exotic foods during a mission trip to the Caribbean how my mother cooks for six very different people without going crazy why breakfast foods are my favorite  on refusing to eat anything slimy  fresh vegetables from my grandparents’ garden: the ultimate in dining pleasure grilling the steaks as a manly act: how to wear an apron and still look macho on learning proper table etiquette during the potluck suppers held at church the cultural significance of ___________ cuisine  in quest of the perfect junk food  on the importance of not letting your foods touch each other on the plate: confessions of an obsessive/compulsive vegetarianism: not a disease  on saying grace before a meal Aunt Virginia’s secret weapon, the best fried fruit pies you’ve ever eaten a total sensory experience: observing the kitchen on a busy night at Tavern on the Green putting the soul into soul food  why Thanksgiving dinner is more than a meal at the Salvation Army one of God’s most amazing inventions, the sweet potatoSample Thesis Statements 1. Passover is more than just a meal; it is a religious experience rich in symbolism and history. 2. Preparing a family dinner for the first time can easily turn into disaster. 3. Al fresco dining at the Catalina Restaurant in St. Augustine involves all of the senses. 4. The parents of finicky children have to be resourceful when tricking their kids into eating enough to stay alive. 5. People eat out of necessity but also as an important form of social interaction. Sample Essay Sandy Renfro Mr. Carter English I 14 February 2004 Eating as a Social Act Can you imagine a party without food? Have you ever bellied up to the buffet, even though you were already full, just to be sociable? Does the act of breaking bread with someone with whom you’re angry ease the tension? Is it easy to be quiet at a dinner party? If you answered no-yes-yes-no to these questions, you have probably noticed the social implications of eating. Yes, we eat to stay alive, but there’s much more to it than that. We eat with others to establish and maintain friendly relationships. Four main occasions illustrate this social reason for eating: parties, banquets, family meals, and funerals. By definition, a party involves more than one person and almost always includes food and beverage. My mom’s birthday party last August wouldn’t have been the same without the birthday cake, the homemade ice cream, and the large trays of finger foods that her two sisters prepared for friends and family. The focus remained on my mother, but the delicious food gave us something to do while she opened her gifts and joked with her sisters. A banquet is usually a catered affair at which a large group of people who are bound together by a special interest or endeavor sit down to a dinner to honor a person or persons who have contributed to their shared interest or cause during the year. The high school sports banquet last year gave athletes and their families a wonderful opportunity to form social bonds by reminiscing about the year’s games and track meets over filet mignon, baked potatoes, and green beans. Recognizing the outstanding athletes with short speeches and aw ards also created a social cohesion in the group that have made this year’s teams perform well. Family meals also perform an important social function when parents use these occasions to teach their children proper table etiquette, find out what’s going on in their children’s lives, and entertain interesting guests who can expose the children to new ideas and different cultures. My parents expect me and my two sisters to be present at every family meal, and some of our most enjoyable times as a  family have taken place around the dinner table. We also have some interesting discussions about politics, religion, and culture, especially if we have guests like our pastor and his wife, the Muslim family that lives down the street, or any of the international students from the university where my mother works. I have learned my conversational skills sitting at the family dinner table. Food also has a social function at most funerals or wakes. When my grandfather passed away two years ago, I was amazed at how much food poured in from neighbors and fellow church members . This was their way of saying, â€Å"We care about your loss.† During the home visitation time the night before the funeral, my grandmother made sure everyone had something to eat. After the funeral the next morning, the church ladies prepared a nice lunch for family and friends in the church’s fellowship hall. We used this occasion to share memories about Grandpa. Our dinner that night at Grandma’s house became a kind of impromptu family reunion when we caught up on all the news from aunts, uncles, and cousins who came in from out of state to attend the funeral. Of course, there are other occasions when eating together helps us form social bonds, but these are the ones that have helped me become the person I am today. Bottom line: people eat out of necessity but also as an important form of social interaction. Essay Reminders. Don’t forget: 1) a good essay consists of three basic parts: the introduction, the body, and the conclusion; 2) the main idea is stated clearly in one sentence called the thesis; 3) the topic is narrow and well developed; 4) the author writes about the topic from personal experience for an audience of readers who will benefit in some way from reading it; 5) the material is divided into paragraphs logically to make reading the essay easy; and 6) the topic is developed specifically, using one or more of the following development strategies: analogy, definition, description, cause/effect, comparison/contrast, division/

Jacques Cousteau Undersea Explorer and SCUBA Pioneer

Jacques-Yves Cousteau (June 11, 1910 – June 25, 1997) was a famous underwater explorer and conservationist  who played a vital role in the history of scuba diving. He helped to develop the Aqua-Lung, the worlds first self-contained underwater breathing apparatus (SCUBA). Fast Facts: Jacques Cousteau Occupation: Conservationist and inventorKnown For: Invented the first self-contained breathing apparatus (SCUBA)Born: June 11, 1910 in Saint-Andrà ©-de-Cubzac (Gironde), France  Died: June 25, 1997 in Paris, FranceEducation: École Navale (French Naval Academy)Selected Works: The Undersea Discoveries of Jacques-Yves Cousteau, The Ocean World of Jacques CousteauKey Accomplishments: International Environmental Prize (1977), US Presidential Medal of Freedom (1985), National Geographic Society’s Centennial Award (1988)Famous Quote: â€Å"Pollution of the air or of the land all ultimately ends up in the sea.†Offbeat Fact: In 1960, Cousteau predicted that someday humans would be surgically enhanced with gills so that they could spend extended time underwater. Early Years Born in France in 1910, Jacques Cousteau  was the son of Daniel and Elizabeth Cousteau. He attended boarding school in Alsace, completed preparatory studies at the College Stanislas in Paris, and attended École Navale (the French Naval Academy) in Brest. Cousteau was not a particularly good student, but he had a natural curiosity when it came to water and mechanics. Cousteau planned to become a naval pilot, but  a severe automobile accident that broke both of his arms altered his career trajectory.  While in recovery, he spent time swimming to build up his strength. During this period, his fascination with the water was born.   Notable Accomplishments Jacques Cousteau  explored the surface and the depths of the ocean. Some of his work was possible because of his invention of the Aqua-Lung, which he co-created with engineer Emile Gagnan during the winter of 1942–1943.  This invention was instrumental to Cousteaus extended deep sea adventures. It also made it much easier to film underwater expeditions.   In 1950, Cousteau oversaw the modification of a Calypso, a former mine-sweeper that was transformed into an oceanographic vessel. He spent the next four decades  sailing Calypso around the world. Cousteau and his crew visited oceans, seas, and rivers aboard Calypso.   Cousteau shared his undersea adventures through books and documentaries, which helped to introduce thousands of people to the magic of the ocean and marine ecosystems. But Cousteau didn’t just explore the water, he also worked to protect it through numerous conservation efforts. For example, he helped to prevent the dumping of nuclear waste into the Mediterranean Sea in 1960 and personally encouraged the International Whaling Commission to pass a moratorium on commercial whaling in 1986. Personal Life Jacques Cousteau married Simone Melchior on July 12, 1937. She was instrumental in his explorations and eventually became the first female  scuba diver. Cousteau had two children with Simone named Jean-Michel (born 1938) and  Philippe (born 1940). When Simone died in 1990 at the age of 71, Cousteau married his longtime mistress, Francine Triplet, with whom he had two children, Diane (born 1980) and Pierre-Yves (born 1982). Books and Films Jacques Cousteau made more than 100 television documentaries, short films and movies. His most famous include  Cousteaus Rediscovery of the World  and  The Cousteau Odyssey. In addition to his filmography, Cousteau published numerous books about the ocean and marine life. His best-known works include  The Silent World: A Story of Undersea Discovery and Adventure  and The Ocean World of Jacques Cousteu. Honors and Awards Jacques Cousteau earned many honors, awards and distinctions for his work in underwater exploration and marine conservation. Some of the most notable include: National Geographic Societys Special Gold Medal (1961)International Environmental Prize (1977)Grand Cross of the National Order of Merit (1985)US Presidential Medal of Freedom (1985)National Geographic Society’s Centennial Award (1988)Honorary Companion of the Order of Australia (1990) Death and Legacy On June 25, 1997, Jacques Cousteau died after having a heart attack in Paris, France. He was 87 years old. He was laid to rest in his familys vault in his hometown, Saint-Andrà ©-de-Cubzac. Cousteau  was mourned by people around the world. His death was commemorated by his hometown with a plaque and the renaming of a street that led to his former house. Jacques Cousteaus pioneering work as an  underwater explorer  made countless marine discoveries possible.  His inventions are still in use today as scientists and scuba divers explore the depths of the ocean. Cousteau also has a philanthropic legacy: the non-profit group  The Cousteau Society, which he created in 1974. The 300,000-member group dedicated to environmental protection, participating in actions such as preventing mineral exploitation in Antarctica. Sources â€Å"Explore 100 Famous Scientist Quotes Pages.†Ã‚  Dictionary of Science Quotations and Scientist Quotes, todayinsci.com/C/Cousteau_Jacques/CousteauJacques-Quotations.htm.â€Å"Jacques Cousteau Centennial: What He Did, Why He Matters.†Ã‚  National Geographic, 25 May 2016, news.nationalgeographic.com/news/2010/06/100611-jacques-cousteau-100th-anniversary-birthday-legacy-google/.â€Å"The Captain.†Ã‚  The Captain Jacques-Yves Cousteau, www.cousteau.org/english/the-captain.php.